If summer had a soundtrack, it’d be a mix of teenage heartbreak, gentle ocean waves, and the quiet thrill of a first kiss - which is exactly what The Summer I Turned Pretty has captured season after season. From Cousins Beach bonfires to emotional family dinners, the show isn’t just a coming-of-age story - it’s an aesthetic. Soft lighting, fluttery dresses, sandy toes, and that feeling of being young and in love.

Photo by Pixabay

So it’s no surprise that brands are teaming up with TSITP to bring the magic offscreen and into real life. These collabs aren’t just merch - they’re Pinterest moodboards come to life. From delicate jewelry that feels like a secret to clothes that could’ve been pulled straight from Belly’s closet, these pieces let fans carry a bit of the show with them, long after summer ends.

Below are the cutest and most iconic official TSITP collabs plus links on where to get them before they’re gone.

Coach x TSITP

The vibe: Designer meets diary-worthy romance

Coach’s Summer in Bloom capsule for The Summer I Turned Pretty captures that perfect blend of playful sweetness and refined summer style. The line features candy-colored Jelly Tabby bags that reference vintage archive silhouettes in translucent, pastel hues, plus the plush Pillow Tabby—soft‑leather shoulder bags with tonal hardware that feel cozy and chic. Topping it off is a charming two‑tone Infinity bag charm—an adorable accessory that nods to themes of enduring love.

With soft pinks, blush tones, and easygoing shapes, the collection strikes a balance between casual campus ease and sunlit beachside memories—ideal for everyday wear and TSITP fans alike. It’s stylish, collectible, and carries just the right amount of summer nostalgia.

Ajay Suresh from New York, NY, USA, CC BY 2.0, via Wikimedia Commons

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Amazon x TSITP

The vibe: Cozy-core with a hint of nostalgia

When it comes to being a fan, sometimes you just want something that says it out loud. Amazon’s official TSITP merch drop is perfect for that. It’s filled with oversized sweatshirts, vintage-style tees, quote prints, phone accessories, and cute water bottles that make it clear which team you’re on (Jeremiah? Conrad? Maybe even Cam?).

This collection is playful and designed for everyday wear — whether you’re curled up rewatching the show for the hundredth time or heading out to a picnic with your own version of the Cousins crew. The best part? It’s very affordable and easy to grab with Prime.

Amazon.com, Inc. via Wikimedia Commons

Steve Madden x TSITP

The vibe: Effortless glam, made for golden hour

The Summer I Turned Pretty x Steve Madden collab is a footwear-only drop designed for the soft, golden moments of summer - think boardwalk walks, backyard parties, and slow-dancing in the driveway. The collection features breezy raffia wedges, delicate thong heels, jelly textures, and kitten-heeled sandals that feel equal parts nostalgic and fresh.

Each pair has a casual elegance, perfect for fans who want to channel Belly’s mix of ease and quiet confidence. Whether you’re dressing up for a cousin’s beach party or slipping into something cute for a late-night drive, these shoes feel like the final touch to a storybook summer outfit - effortless, feminine, and just bold enough to stand out.

Steve Madden (company), Public domain, via Wikimedia Commons

American Eagle x TSITP

The vibe: Carefree, coastal, and made for memory-making

American Eagle’s collab taps directly into the Cousins Beach lifestyle. The collection features breathable basics and easy summer staples: think sun-faded graphic tees, high-waisted denim shorts, floral dresses, button-downs you can borrow from a boy, and swimsuits built for both cannonballs and stargazing.

What makes this collab special is how wearable and real it feels. It doesn’t scream “merch.” It just feels like summer - like you could wear it on your own coming-of-age adventure, whether it’s a beach town or just your backyard.

File:AmericanEagleOutfitters_logo.svg, Public domain, via Wikimedia Commons

Catbird x TSITP

The vibe: Emotional, intimate, and quietly beautiful

Of all the collabs, Catbird’s might be the most poetic. The Brooklyn-based fine jewelry brand partnered with TSITP to create pieces that reflect the emotional heart of the story: the tension, the hope, the longing. This collection features delicate gold rings and tiny charms - all subtly nodding to characters and episodes, without ever being obvious.

These are the kind of pieces that feel like secrets. Wearable reminders of who you were when you watched the show, who you loved, what you felt, and what you’re still figuring out.

Final thoughts

What makes these collabs special isn’t just the branding - it’s how well they capture the feeling of The Summer I Turned Pretty. The soft ache of growing up. The comfort of familiar places. The chaos of falling for someone and not knowing what comes next. It’s all there - translated into textures, fabrics, silhouettes, and sparkle.

Whether you're here for the fashion, the fandom, or a little bit of both, these collabs let you carry a piece of TSITP with you. Not just as a trend, but as a memory.

So go ahead. Snag the jelly bag, light the bonfire, and make this summer your own.