#100 TRENDING IN Beauty & Style 🔥
PHOTO BY Steph Hui

Top Makeup Vloggers and Beauty Influencers to Follow on Social Media

Beauty & Style

April 11, 2023

When it comes to makeup, there are no set boundaries. From neon to pastels, there's so much to explore. Most remarkable of all is the fact that there is a perfect makeup look streamlined for everyone.

You can express your creative and unique character by making makeup the medium for it. Thus, it is important to understand where you source your inspiration for makeup from. We have curated a list of the most loved makeup and beauty influencers on Instagram, that you can draw ideas and hacks from. Brushes up, let's go!

1. Danielle Marcan @daniellemarcan

With a whopping 1.7 million followers on Instagram, Danielle's unbeatable popularity is clearly justified. Whether it be a makeup look for a dinner date, or recreating Wednesday Addams' signature look, her profile is a one-stop-solution for everything you will possibly need. There are a lot of ideas to indulge in and explore.

Some of her most famous works include 'Red Carpet Base', a siren eye tutorial, and a recreation of Lily Rose Depp's iconic carpet look. Best part, she gives you detailed tutorials so you can practice these looks on your own. Not only that, you can expect to find a list of all the cosmetic products she uses for that particular makeup look in the caption of the post. Here is a reel from her Instagram for you to enjoy!

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A post shared by DANIELLE MARCAN (@daniellemarcan)

2. Steph Hui @stxph.h

If you are on Pinterest, and have ever searched for something along the lines of 'everyday makeup', then you must have seen this girl doing magic with a makeup brush in her hand. What started as a fire-like growth on Tiktok quickly expanded to Pinterest and Instagram, raising Steph Hui to the stardom of over 1 million followers. Rightfully so, Steph is the modern queen of everyday glam.

Whether it comes to running errands, or cozying up with your friends over weekends, to even regular college makeup look, there is something relevant for everyone on her profile. Steph is a big-time neon and chromatic baby, so you are sure to find many fun and unique makeup ideas while following her. As a bonus, she will also convince you to revamp your wardrobe and match your inner aesthetic, along with fun hairstyle tutorials to match the vibes.

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A post shared by steph hui🦋 (@stxph.h)

3. Nikki Wolff @nikki_makeup

Nikki Wolff is a famous celebrity makeup artist, with her starstudded client list comprising Hailey Bieber, Kylie Jenner, and Bella Hadid, among others. One thing I truly love about Nikki's makeup is that it is highly inclusive, so you will find a variety of makeup ideas suitable for different skin tones. And it's not just about the skin tones, there is a great deal of variety in her makeup looks, which is no doubt a bonus for her followers.

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A post shared by Nikki_Makeup (@nikki_makeup)

4. Eleanor Barnes @snitchery

Consider this a Halloween 2023 pre-save from me because Eleanor's cosplay makeover is truly ethereal. From her fantastic anime-character transformations to soft makeup looks, she is your go-to makeup artist for a little 'over-the-top' makeup look. Eleanor's ability to catch the intricate designs and patterns of characters is what makes her stand apart from the crowd.

On top of that, her unique improvisation gives the look a much needed boost. Here is one of her Winx-character makeup looks to be in awe-of!

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A post shared by ♥ snitchery ♥ (@snitchery)

5. Jade Marie @jadeywadey180

Jade Marie is a complete package of skincare and makeup tutorials. As an outspoken mental health advocate, following her journey on Instagram is a therapeutic experience for sure. Jade's style is a mix of soft and professional neutrals.

Promoting natural beauty and bringing ideas of acne-related stigma into the mainstream through her page is what Jade is best loved for. Following her tips can guarantee you a glowing, dewy skin. So be sure to check her out on Instagram.

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A post shared by Jadé Marie (@jadeywadey180)

In the world of beauty and makeup, there is no physical end. By gaining inspiration from these top makeup artists, channelize your inner beauty and let it shine through your looks!

Khushi Yadav
20k+ pageviews

Khushi Yadav is a high school senior, based in India. Besides her passion for writing, she loves reading novels, figuring out patterns in the sky, admiring purple hues of twilight, and doing activism.