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10 Record-Breaking Fashion Brands That Ruled 2024 around the World

Aesthetics & Trends

Mon, January 13

The year 2024 gave the fashion industry a big bash. A new set of fashion brands sprouted and rapidly grew to take over the world of luxury and sustainability, and the best part is that they worked towards inclusivity. The boundaries of luxury house expansion and their entry into innovative yet timeless spaces have been depicted throughout this year. Here is a list of ten fashion labels, including Indian brands, that made headlines by breaking records in the industry in 2024.

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1. Louis Vuitton Moët Hennessy (LVMH)

Picture Credits: Basile Morin from Wiki Commons

Luxury powerhouse LVMH reigned strong over the fashion market of 2024. Louis Vuitton, Dior, and Tiffany & Co are some of its leading brands. Louis Vuitton collaborated with Pharrell Williams, creating those highly sought-after collections that merged the streetwear sensibility with that of high luxury, thus hitting the spot in the young consumers' market. LVMH's Spring/Summer 2024 collection sold out within 48 hours, reflecting immense global demand. The Louis Vuitton Women's Spring/Summer 2024 collection, showcased in Paris, features designs that marry modern elegance with the house's heritage. There were various handbags available, such as the GO-14 in geometric patterns and a vertically elongated Alma, with the most striking color being orange.

Dior continued to extend its influence with capsule collections based on international art and culture. Meanwhile, Tiffany & Co. enjoyed a banner year of sales after unveiling their Blue Book high-jewelry collection, underlining the revival of focus on craftsmanship and heritage.

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2. Rhode by Hailey Rhode Bieber

Picture Credits: Vogue Taiwan on Wiki Commons

Launched by Hailey Bieber, Rhode became the biggest name in beauty and minimalist fashion in 2024. While initially known for its skincare, Rhode expanded into apparel this year, offering a line of super sleek, minimalistic loungewear and essentials that spoke to Gen Z and millennials. The peptide lip treatment from Rhode sold out within days of its release, becoming the best-selling product in its category.

These hydrating and plumping products are celebrated due to such active ingredients as shea butter, babassu oil, and peptides. The Peptide Lip Treatment was regarded as one of the best lip balms in 2024. In 2024, Rhode introduced a new product into its lip category called the Peptide Lip Tint. This sheer, buildable color is available in four shades: Ribbon (sheer pink), Raspberry Jelly, Toast (rose taupe), and Espresso (rich brown). These tints give a glossy finish while nourishing the lips.

Through savvy social media strategy, influencer collaborations, and drops, Rhode ensured that demand would be high. The brand also became known for its commitment to clean beauty and sustainability. These facts represent Rhode's commitment to fusing minimalist beauty with practicality, which seems to appeal to both Gen Z and millennials.

3. HYPHEN by Kriti Sanon

Picture Credits: iLioplus from Pixabay

Hyphen has been making waves in the beauty industry since its conception with Indian actress Kriti Sanon and PEP Brands in 2024, reaching an impressive ₹100 crore revenue mark within the first year. As one of India's fastest-growing D2C brands, Hyphen stands out for being 100% vegan, cruelty-free, PETA-certified, and free from hazardous ingredients.

Hyphen launched over 20 skincare products, including the Vitamin-infused Peptide (VIP) line and the "All I Need Lipscreen," selling 200,000 units in six months. Hyphen's innovative products and quality commitment have set new benchmarks in the skincare industry and contributed to the growing trend of celebrity-owned beauty brands in India.

4. Korean Skin Care: Laneige

Picture Credits: Luvoedai GOAEFUOOKA from Wiki Commons

Laneige optimally increased its global presence during 2024 through strategic marketing initiatives, influencer partnerships, and product innovations. Laneige joined forces with influential celebrities and social media influencers. For instance, actress Sydney Sweeney was featured in campaigns across multiple regions, giving Laneige more appeal to Gen Z audiences.

Laneige launched innovative new products, among which was the Bouncy & Firm Plumping Lip Treatment, a product with an infusion of collagen, ceramides, and hyaluronic acid aimed at providing hydration and plumpness. In addition, it expanded its hit Lip Sleeping Mask line with flavors such as summer's limited edition Watermelon Pop, attracting public and celebrity interest. After having huge success in North America, Laneige continued to increase its footprint across new markets: the United Kingdom and the Middle East.

5. Sabyasachi

Actress Alia Bhatt made all the right waves at the Met Gala 2024 in the custom floral saree designed by Sabyasachi. The mint green ensemble carried intricate hand embroidery with silk floss, beads, sequins, and semi-precious stones, teamed with a bejeweled blouse carrying emeralds, pearls, and sapphires. In this appearance, the theme "Garden of Time" blends well with the Indian heritage; it has a global appeal towards traditional Indian dresses.

This is just an example of Indian fashion's global impact and how important designers like Sabyasachi Mukherjee are in keeping traditional Indian craftsmanship at the helm of international fashion.

6. Gisou by Negin Mirsalehi

Picture Credits: fancycrave1 from Pixabay

Gisou is a beauty brand founded by Dutch-Iranian influencer Negin Mirsalehi, who is particularly known for her honey-infused haircare and skincare products. The brand incorporates honey from six generations of beekeeping, all directly sourced from the Mirsalehi Bee Garden.

For the launch of their tinted lip oils in April, Gisou partnered with influencers, providing one of them with a Gisou x Create Fridge full of fruit and their top-selling products. Before long, Negin Mirsalehi's post about the "girl fridge" had racked up 14 million views and 700,000 likes. The campaign went viral within 11 days, and Gisou generated $8.8 million in earned media value. Gisou earned a 140,000 increase in followers throughout its social media channels.

The innovative products and marketing strategies offered by the brand attracted a significant amount of media attention. For example, one review mentioned the effectiveness of Gisou's products, saying that the Honey Infused Hair Oil made hair shiny, hydrated, and controlled frizz, and the Honey Infused Hydrating Lip Oil delivered excellent shine and moisture.

7. Manish Malhotra aka Bollywood’s Favorite Designer

International superstar Jennifer Lopez turned 55 in July 2024 and hosted a 'Bridgerton"-themed bash donning the stunning Victorian style gold costume worn at her extravaganza with custom designer Manish Malhotra, hand molding delicate floral sequins, exceeding over half a million crystals as one saw the magic being displayed around the world.

Manish Malhotra held his annual Diwali party in October 2024, which included Sobhita Dhulipala, Kajol, and Ananya Panday. The party will be marked with a glimmer of glamor, and elegance, which is said to be attended by many celebrities who are dressed in highly rich traditional attire.

8. Bottega Veneta & its "Quiet Luxury" Trend

Picture Credits: Zairon from Wiki Commons

Bottega Veneta in 2024 is fully epitomizing quiet luxury, where understated elegance and superior craftsmanship take precedence over conspicuous branding. Quiet luxury looks towards pieces that are considered high-quality and truly timeless while exuding sophistication or style without overt logos or flashy designs. Bottega Veneta represents this philosophy as the products that come from the house can be instantly recognized due to design excellence rather than prominent branding.

Some other sought-after models of accessories this year is Bottega Veneta's much-hyped handbag, an Andiamo chain bag, proving the brand believes in functionality blending with minimalist features.

9. Jacquemus

In 2024, Jacquemus, in the creative hands of Simon Porte Jacquemus, has marked its 15th year with impressive gains that further positioned it in the fashion world. The brand reported a revenue high of over 250 million dollars.

It strengthened its retail presence, opening new locations in Dubai, Capri, Saint-Tropez, New York, and London; Los Angeles followed in the coming year. The menswear line for the brand became very popular, appealing to a younger crowd and helping to drive sales.

10. Tarun Tahiliani

Tarun Tahiliani, one of the stalwarts in Indian fashion, continues to make big contributions in 2024. He has woven traditional craftsmanship with modern design sensibilities. He was honored with the ceremonial attires for the Indian athletes and reflected the dynamic spirit of India. The designs were unveiled in July 2024, representing national pride on an international platform.

He had a moment during India Couture Week where he decided to repeat his fashion show due to a seating issue and compensated models with an additional 50% fee for the second performance.

Picture Credits: CHRISTOPHER MACSURAK from Wiki Commons

These are the ten brands that I feel made quite a buzz around the internet. Let me know in the comment section what are your thoughts and according to you what all brands ruled 2024.

Aliza Ashraff
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Writer since Mar, 2024 · 7 published articles

Meet Aliza, a budding lifestyle journalist with a passion for travel, K-pop, K-dramas, and culinary delights. With an eye for fashion, she navigates the world with curiosity and excitement, eager to share her vibrant experiences through her writing. She's a lifestyle blogger who intricately weaves together her passion for wellness, fashion, travel, and self-discovery, offering her readers a vibrant tapestry of inspiration, advice, and personal anecdotes to navigate the modern world with style and substance. Join Aliza as she embarks on her journey to uncover the stories that inspire and captivate audiences everywhere.

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