Over the past years, many celebrities have created and released their own beauty lines that have amassed great popularity on social media. You might have already heard of some of these popular beauty lines, such as Fenty by Rihanna, REM by Ariana Grande, and Rare by Selena Gomez, just to name a few. Celebrity beauty lines have given a lot to talk about in the beauty community where their popular beauty products have been reviewed, and here are 6 of the most popular beauty lines by celebrities, including their newest product releases.
1. Fenty by Rihanna
Singer, Rihanna founded Fenty beauty in 2019 with the purpose of creating a wide range of shades and tones to be inclusive for every skin tone, and to inspire people to experiment more with makeup. Fenty has become a popular beauty line with the release of products from face makeup to skin products, and makeup brushes. Fenty beauty revolutionized the game for beauty users by being inclusive with their 50 shades of face makeup, offering a variety of shades in cream blushes, being transparent about ingredients, and going cruelty-free all in one. Their bestsellers and popular products include the pro filt'r soft matte longwear foundation for its longwear and lightweight feeling.
If you are a Rihanna fan or makeup lover, make sure to check out the new and limited edition eye bronzer and highlighter palette, Sun Stalk'r Face on their website.
2. REM by Ariana Grande
Talented singer and actress Ariana Grande released her REM beauty brand in November 2021 with the purpose of helping people express themselves with makeup, and to encourage creativity. REM is a responsible brand as it is vegan, cruelty-free, paraben-free, and recyclable. Ariana Grande’s beauty line offers eye, lips, and face products in a variety of luminous colors, creamy textures, and metallic finishes. Their bestsellers and popular products include the 01_eyeshadow palette, which includes 3 mattes, and 3 metallic shimmers.
If you love shimmer and metallic shadows, you can check out the newest Rem beauty collection, Chapter 2: Goodnight and Go, on their website or at Ulta stores.
3. Rare by Selena Gomez
Former Disney star and singer Selena Gomez founded Rare beauty with the mission of making it more than just a beauty line through their message to break down beauty standards. Rare beauty is a makeup brand that encourages people to embrace who they are and accept their imperfections. Rare beauty is also vegan, cruelty-free, and donates 1% of their proceeds to Rare Impact Fund for mental health services. In the Rare beauty line, you’ll find makeup for your face, eyes, and lips and other tools such as makeup bags, brushes, and mirrors. Their bestsellers include the Stay Vulnerable Melting blush, and the new Warm Wishes Effortless Bronzer Stick.
The Spring 2022 collection includes a setting powder, liquid blush, and more that you can find on their website. If you are looking for natural, glowy, and effortless makeup, then Rare beauty is worth checking out.
4. Florence by Mills
Stranger Things actress, Millie Bobby Brown, created Florence by Mills with the purpose of creating beauty products that are fun and easy to use for people to define their own beauty rather than follow beauty standards. Florence by Mills beauty also prioritizes creating clean beauty products, meaning that they are paraben, sulfate, and cruelty-free. The beauty line includes face makeup, skincare, and hair products, and accessories. Their bestsellers include the Pout Party Coffee Lip Scrub and the Dreamy Drops Hydrating Serum.
If you are looking for clean skincare products, you can check out their new arrivals like the Sunny Skies Facial Moisturizer on the official website.
5. Pleasing by Harry Styles
Former One Direction band member Harry Styles released his own beauty brand in 2021 called Pleasing with the purpose of creating planet-conscious beauty products and working with organizations. Pleasing has a unique concept: for every release they choose a charity organization to partner with and create products while prioritizing the planet and communities. Pleasing’s beauty line's much loved Shroom Bloom collection includes nail polishes, face serums, and apparel. The most popular product has been nail polish, such as the Sprouting nail polish. You can check out both of their Dreamy and Pleasing collections here.
6. Kylie Cosmetics by Kylie Jenner
I think we have all heard of the popular Kylie Jenner beauty brand since the Kylie lip kits, that everyone wanted, launched in 2015. Since then, Kylie Cosmetics has released other beauty products such as eyeshadow palettes, of course, other lip products, and included skincare products as well. Kylie's cosmetics are also clean, vegan, and gluten-free, which means that there are no gluten ingredients to prevent sensitivity for those who may be allergic to it. Kylie Cosmetics has remained popular due to its constant release of collections, the newest one being the Kendall Collection.
The Kendall collection includes a palette, lip crayons, lip gloss, a blush, and highlighter quad, and you can check out all their different products on the Kylie Cosmetics website here.
Celebrities have loved to venture into the beauty industry, and have offered something for everyone. They have revolutionized beauty by being inclusive, clean, sustainable, and sending a message to their customers that beauty has no standards. There will for sure be more celebrity-owned brands coming in 2022 or the coming years, and it is exciting to see what they will bring to the table. Until then, there are so many options that are worth checking out!