#29 TRENDING IN Beauty 🔥

These Are the Viral Makeup Products I've Fallen in Love With

Beauty

November 20, 2025

Let's face it: we have all been influenced by TikTok to buy certain beauty products. Whether it is through influencers, brand partnerships, or get-ready-with-me videos, beauty products are always popular on social media. The downside is that there is always a new viral product, making it difficult to keep up with the trends. So, here are a few of my favorites that I think are worth a trip to Sephora or Ulta.

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Dior Lip Glow Balm

The Dior Lip Glow Balm is my favorite viral product that I have tried. The colors show up so well and it keeps your lips hydrated for hours. I re-apply every two to three hours just to keep a shine (and I am always eating), but it keeps your lips hydrated for much longer. My favorite shades are 038 Soft Nude and the classic 000 clear.

Dior's lip glow balm is on the more expensive side, but I think it is worth it. One hack that I have is to pair the clear balm with different shades of lip liner, so then I still have the Dior shine, but I can use any color.

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Benefit Hoola Bronzer and Cookie Highlighter

Benefit's Hoola Bronzer and Cookie Highlighter are both products that I have been using for years. In seventh grade, I discovered the Hoola Bronzer and I have used it almost every day since. I have fair skin, so I love that there is a lighter shade available that does not make me look orange. With their wide range of shades, there is a bronzer for everyone.

The Hoola Bronzer started my obsession with Benefit products. Shortly after, I started using their Bang mascara and Precisely My Brow pencil, which are two products that I believe should go viral next. Their Cookie Highlighter is very popular and frankly, it should be.

Its pink shade is perfect for pairing with blush to give you a rosy glow. Also, it is on theme for the upcoming holidays, making it a great stocking stuffer idea.

Photo by 琎达 黄 from Unsplash

Tree Hut Sugar Scrubs

I genuinely use my Tree Hut Sugar Scrub every other day. It is perfect for shaving—I never have any razor bumps when I use it. The scrubs leave my skin feeling soft after every use.

Another aspect that I love is the different scents that you can match to every season. For example, you could use Dewy Daisy in the Spring, Coco Colada in the summer, and Merry Mint around the holidays.

Sol de Janeiro Perfumes and Creams

When you envision summer, you think of the beach, ice cream, and, of course, Sol de Janeiro. Their iconic scent 62 is the epitome of summer with its scent combination of vanilla, caramel, and pistachio. Even though this scent can be basic, I love it because it is a warm, cheerful scent. Also, their mini perfumes fit perfectly into a beach bag or backpack.

Another product I recently tried is the Brazilian Bum Bum Cream. I have been using it as a nightly hand cream, and it makes my hands feel so soft in the morning. While the rest of their products are always popular, if you are just starting to get into Sol de Janeiro, the bum bum cream is a great option.

E.L.F. Halo Glow

The Halo Glow products from E.L.F. are another product line that is worth the hype. They are very long-lasting, which makes them perfect for events, such as homecoming, prom, graduation, or college formals. My personal favorite is the contour because the packaging makes it super easy to apply.

If you are a first-time Halo Glow user, this is your warning: this line dries super-fast. Personally, I love this feature because it lets me focus on contouring one part of my face at a time. It is definitely a perk, but it is also something to be aware of when you use any of these products.

Photo by Johanne Pold Jacobson from Unsplash

Rare Beauty Liquid Blush and Positive Light Silky Touch Highlighter

Rare Beauty has been all over TikTok for years. The most viral product is the liquid blush. I am a huge fan of the blush—it provides a ton of pigment in a small amount, meaning the product has such a long lifespan. I have also recently tried their Positive Light Silky Touch Highlighter, and it does not disappoint—it is so sparkly and looks great for pictures.

The best part about buying Rare Beauty products is the company's commitment to positive change. The Rare Impact Foundation is all about supporting self-acceptance and mental health. With events every year and a mental health council, Rare Beauty distinguishes itself. Selena Gomez is managing a truly impactful and empathetic brand.

Fenty Beauty Invisimatte Instant Setting and Blotting Powder

If you have oily skin, the Fenty Beauty Invisimatte powder is the product for you. It gets rid of any oily areas on your face, along with doubling as a makeup setting powder. On a longer school day, I find myself using it two to three times a day, and it works like a charm every time.

Another aspect about the Invisimatte powder that I love is the packaging. Along with having its own applicator inside, it is so simplistic and cute—it fits perfectly in a purse for on-the-go use.

Photo by Liubov Ilchuk from Unsplash

Laneige Lip Sleeping Mask

The Laneige Lip Sleeping Mask is another holy grail product for me. I use this product every night before I go to bed. It is perfect for the dryness in the fall/winter because it keeps your lips hydrated for such a long time. It is great to use it before winter outdoor activities as well.

Takeaways

While the items on this list are my favorite viral products, there are so many more out there to try. Any of the mentioned products, or others such as the Charlotte Tilbury Flawless Airbrush Setting Spray, would be perfect additions to a holiday wishlist. You can even get some (ex: Tree Hut Sugar Scrub and Laneige Lip Sleeping Mask) that are themed for the holidays. The best part is that there will always be more trending products for you to try out, so you can create your perfect, trendy beauty routine.

Ava Jankowski
50k+ pageviews

Writer since Aug, 2023 · 49 published articles

Ava Jankowski is a journalism student at the Philip Merrill College of Journalism at the University of Maryland on the pre-law track. She is from Pittsburgh, PA and enjoys writing, traveling, shopping, mock trial, reading, and playing tennis. She is excited for any learning opportunities possible. Ava attended The School of The New York Times Summer Academy in July 2024 and was featured on their website in a student spotlight and an article spotlight. She attended Vogue College of Fashion at the London campus in June 2026, where she took a fashion journalism intensive course.

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