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Sustainability and Female Empowerment at the Forefront: TJ Swim Is Our Latest Swimwear Obsession

Style

Sat, June 01

If there's one thing that's true about this time of year, it's that there is no real summer without weekly beach trips and a wardrobe brimming with bikinis (sun's out = bikini sets out…always).

The hunt for trendy swim may never end, but we just stopped at the best of the best for timeless pieces to wear all year round; designed in Australia, TJ Swim really is that holy grail for supplying the dreamiest beachwear essentials. Prioritizing sustainability and ensuring a comfortable, confident fit to flatter all body types, the brand isn't afraid to go above and beyond to support their core values.

Think: stylish staples that you always reach for first, time and time again.

The Teen Magazine had the chance to speak with founder Tara Jane about her experience as a female entrepreneur, as well as feature some of our favorites from their Pool Club collection.

The Story Behind TJ Swim

Introducing the self-starter behind the brand, get to know Tara Jane, who launched TJ Swim out of her parents' laundry at 21-years-old.

“The reason why I wanted to start my own swimwear label was because I found myself struggling to find a premium bikini with brazilian coverage that would actually last longer than one season,” Tara explained. “At the time, I also had the travel bug and found myself living in bikinis so it was only fitting to combine this with my admiration for minimalistic, high-fashion and launch TJ Swim.”

Despite the humble beginnings in December 2015, Tara has successfully curated her brand over the past years starting as a passion project, to now, a full fledged business.

In particular, one of her most memorable highlights was participating in Miami Swim Week: “Being able to showcase our swimwear on an international stage was an incredible experience. As well as seeing our swim on celebs such as the Kardashian/Jenners.”

On a smaller scale, she loves being able to check out “tagged photos and see [their] gorgeous customers looking and feeling incredible in their new swim."

With every brand comes its highs and lows, and along the way, Tara has learned that simplicity is always key. “I've learned that every day is a new day filled with new challenges and new opportunities. I've definitely become a better problem solver and I've learned not to try to focus on too many things at once,” she voiced.

What Sets TJ Swim Apart

TJ Swim is not like your typical swimwear brand. Consider it beachwear, but elevated.

“We make premium swim and resort wear with sustainability and female empowerment at the forefront. Our products are timeless and refined, inspiring cool-girl confidence for an eternity of summers,” Tara described.

“Each suit is delicately made with premium quality fabrics to ensure a unique standard of sophistication. We are known for our fashion forward bikinis and swimsuits that cater to all body types, empowering our customers from all around the globe to look and feel their absolute best.”

Don't worry, the delivery of swimwear that maintains its quality past multiple wears doesn't end here.

As the brand continues to release unique designs, they also continue to expand their reach both within Australia and internationally: “TJ Swim currently has a strong online presence and global following and we look forward to building on this even further within the US and European market. We’re so excited to share our minimal luxe designs with strong, forward-thinking women from all around the globe. We also have some exciting new ranges that will be introduced within the next couple of months so stay tuned!”

Summer Bikini Faves

In terms of new ranges, TJ Swim's collection, “Pool Club” is something you can't say no to. Here's some of their recent arrivals (each in bright colorways that we can't get enough of!):

Sydney Top

Shop the Sydney Top here.

When you feel the fabric of the Sydney Top, one aspect is clear as day: the high-quality material and care that goes into each piece. With textured knit detailing that's ultra comfy, it features tie straps that make it easy to adjust for the perfect fit. Don't fret about this bikini slipping while you're in the waves—it will stay secure all day long.

Sydney Bottoms

Shop the Sydney Bottoms here.

To pair with your Sydney Top, the Sydney Bottoms are a classic staple. With brazilian coverage, it has just the right amount of cheekiness and can be altered to sit on your hips any way you like.

Taylor Top

Shop the Taylor Top here.

For sunshine lovers who are looking for a snug bikini, we bet you'll fall in love with the Taylor Top. It offers comfortable coverage with a geometric-like style and adjustable straps that complement everyone.

Developed with the same shell fabric as the Sydney set, the Taylor pieces feel amazingly soft on the skin.

Taylor Bottoms

Shop the Taylor Bottoms here.

What we love about the matching Taylor Bottoms is its high-waisted look to hug your curves in all the right places. This gives the illusion of long, slim legs and a cinched waist to embrace your natural silhouette. Props to TJ Swim for mastering swim bottoms that make every girl feel cool and confident this summer.

Keep Up with TJ Swim

To find TJ Swim, head to tjswim.com and follow @tjswim on Instagram.

Madison Yee
50k+ pageviews

Madison is located in Los Angeles, California. Currently, she manages the Instagram account and the Beauty & Style category for The Teen Magazine.

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