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Is Quiet Luxury Getting Louder?


November 14, 2023

In a world inundated with the ostentatious display of wealth and conspicuous consumption, the concept of quiet luxury has emerged as a whisper amid the cacophony. As I navigate the ever-evolving landscape of lifestyle and fashion, I find myself pondering: Is quiet luxury getting louder?

Defining Quiet Luxury:

Quiet luxury, in its essence, embodies a subtler, more nuanced approach to opulence. It eschews flashy logos and overt displays of affluence, opting instead for a refined, understated elegance that speaks volumes in its simplicity. This form of luxury is about quality over quantity, craftsmanship over excess, and the art of discernment over the brashness of excess.

From Logomania to Subtle Statements:

Once synonymous with luxury, logos that were once proudly emblazoned across designer goods are now taking a backseat. There's a growing appreciation for pieces that speak for themselves through impeccable design and quality craftsmanship. It's as if the narrative is shifting from shouting brand names to whispering stories of artisanal mastery.

Exclusivity and Intimacy:

The allure of exclusivity has always been a driving force in luxury. However, quiet luxury introduces a new facet to this exclusivity—intimacy. Limited-edition releases, bespoke services, and personalized experiences are becoming the new status symbols, creating a sense of exclusivity that goes beyond the price tag.

Sustainability as a Luxury Virtue:

In this era of heightened awareness, another dimension of quiet luxury emerges in the form of sustainability. The conscientious consumer now values the story behind the product, gravitating towards brands that prioritize ethical practices, eco-friendly materials, and a commitment to reducing their environmental footprint. Owning something that aligns with personal values becomes a luxurious experience in itself.

Social Media and the Paradox:

While the term "quiet" implies subtlety, it's intriguing to note that the rise of quiet luxury is happening in the age of social media—a platform often associated with flamboyance. Yet, perhaps it is on these digital stages that the quieter narratives find a louder audience. As influencers and tastemakers celebrate thoughtfulness over excess, a quieter form of luxury resonates with a broader and more discerning audience.


So, is quiet luxury getting louder? It seems that way. In a society saturated with noise, the allure of the understated, the carefully curated, and the sustainably conscious is becoming a powerful statement.

The luxury landscape is evolving, and as it does, the whispers of quiet luxury are resonating with those who seek depth and meaning in their pursuits of opulence. As I navigate this evolving definition of luxury in my own life, I find solace in the notion that true luxury is not about shouting one's success but rather about confidently and quietly embracing a lifestyle that reflects one's values, appreciation for craftsmanship, and an understanding that, sometimes, less truly is more.

Jiya Chhugera
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Jiya Chhugera is a 12th-grade IBDP student who is extremely passionate about advocating for women's Reproductive/menstrual rights, gender equality, and equal access to education globally. The Vice president of her school MUN as well as managing editor of her school magazine, the DP Herald, she enjoys creating literary works and articles talking about pop culture and socio-economic issues that prevail in our society to this day.