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Influencers Are Taking Over Vogue: What Madeleine White’s Wedding Means for the Future of Influencer Culture

Pop Culture

July 19, 2025

Fashion reworking is cooler than ever, and 5 million of Madeleine White's followers would agree. Known for her impeccable fashion sense, Madeleine is also talented, even transforming high-end garments—like a $2,100 Prada jumpsuit—into reworked pieces.

Check out our interview with Madeleine here!

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TikTok to Vogue

Now, she's adding a Vogue wedding feature to her list of resume.

Madeleine's Vogue feature proves that influencer weddings are no longer side-stage moments. Now that even TikTokers known for DIY corsets and “Get Ready With Me” videos make it into the pages of Vogue, it signals a definitive shift.

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1. A Love Story Born in Lockdown

Set up by mutual friends in July 2020 while living in Los Angeles, the couple was engaged in December 2023 at Casa Loma in Toronto.

2. Welcome Party in Pink

The festivities kicked off at Tango Bar in Fira, Santorini, with a pink bougainvillea‑inspired welcome party.

Madeleine wore a delicate ombré Oscar de la Renta gown from Spring 2018 (rescued via Vestiaire Collective), accented with Jimmy Choo heels, a pink Lady Dior bag, and her grandmother’s 1959 pearl earrings.

3. Ceremony at Golden Hour

On July 12, the couple exchanged vows at Cavo Ventus Villa, overlooking the Aegean Sea.

Madeleine wore a strapless Viktor & Rolf gown from their Spring 2023 collection, customized with 40 hand-appliquéd butterflies—a tribute to her passion for lepidoptera. Her diamond necklace and earrings were special gifts from Andrew.

“I reached out to the Viktor & Rolf team to see if I could go to their offices and try on the dress, since it was no longer being stocked in store,” Madeleine tells Vogue. “I put it on my body and knew it was my dress.”

4. DIY Bridesmaid Magic

True to her DIY influencer persona, Madeleine designed and handcrafted baby blue corset bridesmaids’ dresses, spending around 30 hours per dress. The tangible love and effort showed in every stitch.

5. Three Iconic Wedding-Day Looks

For the big day, Madeleine had three different looks:

  1. The butterfly Viktor & Rolf gown for the ceremony.
  2. A sleek backless halter dress by Berta for the sunset dinner on the villa's balcony.
  3. A final transformation into a pink chain‑mail mini-dress from the Fendi × Versace (Fendace) 2022 collaboration for the after-party.

Final Thoughts

Once reserved for celebrities, editors, and socialites, Madeleine's wedding feature shows that Vogue coverage now extends to digital creators. It might not sound like a big deal, but it's an interesting change because this shift means fashion’s most prestigious gatekeepers are validating influence as a form of authority.

It’s a reversal of the old media model; what might come next?

Kate J
800k+ pageviews

Kate is the Creative Director of The Teen Magazine. She enjoys all things pop culture and media.

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