Shopping for the perfect bra can be a daunting experience for many teenagers. From struggling to find the right size to dealing with discomfort and self-consciousness, the journey to finding the ideal bra often feels like an uphill battle.
This personal struggle led two Asian female founders to embark on a mission to revolutionize the bra industry and create a brand that caters specifically to the needs of teenage girls. Apricotton, founded by Jessica and Chloe, is making waves by designing bras that grow as teens grow, addressing the concerns of the 90% of girls who feel embarrassed about wearing their first bra.
Jessica and Chloe’s motivation to start Apricotton stemmed from their own difficulties in finding bras that fit properly and made them feel confident. They realized that their experiences were not unique when Jessica's younger sister, Cindy, faced the same challenges. Despite a decade passing since Jessica's own struggles, nothing had changed in the bra industry. This realization ignited a spark in the two founders, and they set out to create a brand that would transform the way girls wear bras forever.
Apricotton's bras are designed to accommodate the multiple stages of puberty, providing girls with bras that can be worn from the early flat-chested phase to full development. Their belief is that body changes should not dictate the availability of comfortable and stylish bras. By addressing this gap in the market, Apricotton is empowering girls to embrace their changing bodies with confidence and ease.
In addition to their innovative bra designs, Apricotton goes above and beyond to create a positive and memorable experience for girls purchasing their first bra. Each order is hand packed with a handwritten note, turning the process into an exciting celebration rather than an anxiety-inducing ordeal. By infusing a personal touch into every interaction, Apricotton aims to make girls feel seen, heard, and supported during this pivotal stage of their lives.
Understanding the emotional challenges that accompany puberty, Apricotton has also established a thriving online community. Through TikTok and Instagram, they share advice, answer awkward questions, and provide a platform for girls to connect with one another. With a staggering 100K followers, Apricotton's community has become a safe haven where girls can seek guidance and find solace in the shared experiences of others.
To further emphasize the importance of their mission, Apricotton conducted a research study in 2021 titled "Puberty's Impact on Teen Girls." The study surveyed 370 girls and uncovered some eye-opening statistics. It revealed a significant disconnect between parents and their daughters when it comes to puberty readiness, with only 36% of girls and 21% of women agreeing that their daughters were prepared for this transformative stage.
Moreover, a staggering 84% of teen girls reported struggling with their mental health during puberty, highlighting the need for support and understanding during this challenging time. Additionally, an overwhelming 86% of girls expressed their desire for online advice on puberty-related challenges from women who have recently experienced them, further underscoring the significance of Apricotton's community.
By addressing the physical, emotional, and social aspects of puberty, Apricotton is reshaping the bra industry and empowering young girls worldwide. Jessica and Chloe's dedication to revolutionizing the bra shopping experience is making a lasting impact, ensuring that girls no longer have to face feelings of embarrassment and stress when wearing a bra for the first time. Apricotton's commitment to inclusivity, comfort, and community is paving the way for a new era in the bra industry, where every girl can feel confident, supported, and celebrated throughout her journey to womanhood.