BRABAR: a Must-Have for All Teen Girls

Beauty & Style

December 24, 2020

As girls transition into adulthood, owning a high quality bra is essential. When on the hunt, there are three key fundamentals to look for: a supportive fit, plush material equipped for all-day wear, and one that brings confidence.

Fortunately, by converting to BRABAR's special line of wire free bras, bralettes, and underwear, your intimates-shopping worries will be saved in no-time!

Meet Founder, Wendy Herman

Image credit: BRABAR

The woman behind the works of BRABAR? A mom herself, Wendy Herman has dedicated herself to ensuring that every teen girl can experience the optimistic mindset that comes with a perfectly fitted bra.

“I started BRABAR after several frustrating bra-shopping experiences with my own teenage daughter and realized that there was a large, underserved population of girls who could benefit in so many ways from being fitted with the right bra, as well as moms who would love having the guesswork taken out of the process,” stated Herman, who previously had a career in women's intimate apparel.

Forged as a dining table passion project to sew and develop the first prototype with her daughter, the at-home production eventually became a national brand with a concept store, social media, and online presence.

Shop BRABAR now — Click here

Image credit: BRABAR

However, BRABAR isn't "just a bra” for teenage girls: “We are impacting change by shifting the conversation from body image to comfort as the foundation of confidence and helping teens to feel and be their best selves. It is about promoting self-love, cultivating confident young women, and empowering them based on their passions, skills, and dreams,” voiced Herman.

With all-inclusive sizing, BRABAR is catered to fit and fulfill the needs of teen girls, tweens, and other young women—for both petite and full-busted body types to shop out of a band size range from 28 AA to 38 DDD/E.

Along the way, Herman has experienced endless memories that make owning a brand worth it. “I have enjoyed the meaningful interactions I have had with our customers and love seeing the impact we are making first-hand. We want to help girls grow up feeling good in their bodies and knowing what they are capable of," she recalled.

"This is about the bigger picture: showing her how to take control and care of her body and changing the conversation. It is not only about her physical self; it is about the essence of who she is and how she feels about herself at this critical time in her life. There is a very direct impact that physical development has on self-confidence.”


Image credit: BRABAR

Through one of their main slogans, “snug like a hug,” BRABAR strives for a bra that is effective, while providing underneath support for self-esteem during school and other activities.

BRABAR's positive bra-shopping experience makes strenuous lives so much easier for teens, especially with the unexpected hardships that occur every day.

“In today’s fast-paced, social media-influenced society, the tremendous amount of focus on girls’ bodies can leave them feeling embarrassed and insecure, but our message is that a girl is so much more than just her body — ‘She is somebody!’" Herman noted.

“Her Body is just one aspect of the amazing dynamic individual that she is. Comfort is the foundation of confidence and with the right products and information, embodied in our ‘shop by band’ concept, girls can feel better about themselves and confident about achieving their personal goals and aspirations.”

The EZ-Fit Method

Image credit: BRABAR

For beginners to bra shopping, or anyone who has struggled with finding a bra that truly feels like the proper fit, BRABAR has the solution with their EZ-fit method which teaches young women to find the correct band measurement. They also hold a virtual fitting service for customers to set up a personalized session with a fit expert.

“Women today do not know how to measure themselves, and that is why they are wearing the wrong size bras. We are teaching girls what the band size means and encouraging them to shop by band size FIRST. We want to instill that knowing your band size is crucial to a good fit. We want her bra to fit like a strapless bra and HUG the rib cage rather than hang from the shoulder,” said Herman.

By doing this, every customer can get the best fit and style of bra—specifically for them and their measurements.

Essentials to Add to Your Cart

Lucky for you, BRABAR offers a variety of diverse bra styles, designs, and sizes that serve for different functions. To follow up, Herman and her brand's team have shared insight on some of their favorite pieces to suit any individual and occasion.

Everyday Bra

Image credit: BRABAR

Check out the Everyday Bra for $36 here

“We love our Everyday Bra for petite girls… Our everyday bra collections include a removable pad option.”

If you're the type who adores having a staple bra to wear during your daily routine, the fan-favorite Everyday Bra is for you! This product simultaneously lifts and separates the bust, while working to fit as your cup size expands.

Soft Day Bra

Image credit: BRABAR

Check out the Soft Day Bra for $36 here

“... our Soft Day Bra is a great choice for the full busted young women who are looking for more coverage and support.”

This style is basically the Everyday Bra's “sister." With back closure the smooth ultra-soft stretch fabric, the straps are fully adjustable and the bra itself is double layered for extra reinforcement.

Cami Bra Top

Image credit: BRABAR

Check out the Cami Bra Top for $38 here

For BRABAR's Soft Cami Bra Tops, they have countless color possibilities from plain hues, to uniquely died pieces. Pictured is the bra in the color “plum” where the longer cut and U neckline allow customers to wear it as either a bra, or as a top on its own. Pad-free and wireless, BRARBAR says to think of it as if a “crop cami and sports bra had a baby.” For sports, dance, and those who love to hang out with friends, you definitely need this!

Some other long line options are the “Everyday Longline Cami Bra”, and the “Soft Strapless Bra Top”.

Hug Halters

Image credit: BRABAR

Check out the Hug Halters for $36 here (all hug halters range from $34-$36)

“Strappy with or without lace, we love the Hug Halters for low to medium impact activities.”

This collection of over the neck pieces take an approach where you can choose from a five strap detail, fully open back, or lace design. Along with a criss-cross front, they carry the “Hug Strappy Halter Bra”, the “Hug Backless Halter Open Back Bra”, and the “Hug Lace Halter Bralette” which is pictured. Using your natural shape, BRABAR says that it is great for activities like yoga, dance, or to use as a normal sports bra.

Soft v Lace Bralette

Check out the Soft v Lace Bralette for $38 here

“Our reversible soft lace bralette is pretty and comfortable whether you wish to stay in or dress up to go out.”

Yes, you heard that right, this design has notes from their Hug Lace Bralette and their Soft V design, while being reversible! An advantage is that this V neckline piece does not require any doubling-up for coverage, and can be interchangeably worn with the lace or soft v on the front and back.

They also have the “Soft V Crop Bra”, which is another flattering, reversible item available for purchase.

Invest in BRABAR

This is just a sneak peek at all the products available, and for “new year, new me,” don't be afraid to fuel your shopping addiction with BRABAR. You deserve it!

This publication is a sponsored press article. Mentioned prices are accurate and items in stock as of the time of publication.
All images courtesy to BRABAR.

Madison Yee
50k+ pageviews

Madison is located in Los Angeles, California. Currently, she manages the Instagram account and the Beauty & Style category for The Teen Magazine.