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7 Celebrity Owned Makeup Brands That Are Worth the Hype

Beauty & Style

July 07, 2023

As someone trying to get into makeup, I always see TikToks of different reviewers trying out different products from celebrity brands. Now I know many of us have a negative stigma behind celebrities trying to use makeup brands as a cash grab. Like Kim Kardashian with KKW Beauty (Now called SKKN BY Kim), Kylie Jenner with Kylie Cosmetics, or Florence by Millie Bobby Brown.

The point is we've dealt with a lot of celebrities using our faces and skins as Guinea pigs while they collect cash, and we deal with overhyped trash. However, there are some decent brands out there that do care about their consumers and actually have great makeup. So even if you're a novice to makeup or a seasoned pro, here are 7 celebrity-owned makeup brands that are worth the hype!

via Pexels

Fenty Beauty

I had to put this up there because of my girl RiRi. As we all know, Rihanna is not only known for her spectacular singing career but is essentially the godmother of modern, inclusive makeup. She launched Fenty Beauty to ensure that women everywhere feel represented.

This renowned makeup line is designed to cater to women of diverse skin types, tones, and styles, transcending geographical boundaries. By offering an impressive range of 40 foundation shades in a lightweight formula, Fenty Beauty provides an Instagram-worthy facial filter effect. Moreover, the line goes beyond foundations, focusing on complexion and offering universally flattering highlighters that cater to those with hard-to-match skin tones. Rihanna's commitment to inclusivity is exemplified through Fenty Beauty, empowering women to embrace their individuality and feel uniquely beautiful.

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A post shared by FENTY BEAUTY BY RIHANNA (@fentybeauty)

I mean, have you seen this new shade of bronzer and blush? It's stunning! This brand has a wide range of shades, offering everything from foundations to lip gloss.

It's even expanded into skincare with Fenty Skin and has a few fragrances you can try. With so many makeup brands that rarely ever consider darker shades, it makes it hard for POC, especially black women, to find the right shades they need that match their complexion. Rihanna's is one of the few brands that genuinely allows people from various skin tones to experience the "Fenty face" and enjoy her products, making it worth the hype.

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A post shared by FENTY BEAUTY BY RIHANNA (@fentybeauty)

Rare Beauty

Launched in 2020, Rare Beauty's vision extends beyond the beauty industry, aiming to create a safe and inclusive space transcending age, gender identity, sexual orientation, race, cultural background, physical or mental ability, and perspective. It strives to be a force for good by promoting self-acceptance and supporting mental well-being across diverse demographics. As a cruelty-free and vegan-certified brand recognized by PETA's Global Beauty Without Bunnies program, Rare Beauty is dedicated to making a positive impact.

In line with this commitment, the brand launched the Rare Impact Fund, pledging one percent of sales to increase access to mental health resources, with a goal of raising $100 million within a decade. Right now, Rare offers a new fall collection featuring a Brow Harmony Flexible Lifting Gel and a limited edition Fresh and Dewy Lip & Cheek Duo.

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A post shared by Rare Beauty by Selena Gomez (@rarebeauty)

r.e.m. Beauty

I'm sure you're all familiar with the word r.e.m, but I'm not talking about the 2018 song or that deep phase of sleep where "your most creative, limitless, and vivid dreams occur." However, that is what the brand is named after. Ariana launched r.e.m beauty in 2021, and was "created to empower you with the tools you need to bring your most vivid, limitless, and creative dreams to life." Technically, Ariana is making our dreams come to life…with her products! Right now, she's shifted her focus to complexion manufacturing a Lunar Magic Blurring Primer and Satin Sheets Blotting Papers to deal with midday shine.

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A post shared by r.e.m.beauty (@r.e.m.beauty)

Hauls Lab

When you think of Lady Gaga, you think of "applause." Or at least that's what I think when Lady Gaga pops into my mind; definitely not makeup, yet she's filled with surprises and good reviews! Even though this makeup brand is not as popular as the others on social media, it still gets the job done with its "ultra-comfortable, longwear performance without compromising your skin." Hauls Lab was launched in 2019, and its goal is to form a collaborative community of artists, scientists, and innovators, providing immaculate tools for artistic expression. Their approach combines the realms of science and nature, resulting in the development of exceptional products.

Their passion for experimentation and innovation propels them to continuously thrive. The entire makeup line, which consists of lipsticks, eye products, and base makeup, contains skin-loving ingredients like hyaluronic acid, peptides, and more.

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A post shared by Haus Labs by Lady Gaga (@hauslabs)

About-Face Beauty

Launched in 2021, Halsey's makeup brand draws inspiration from the worlds of art, music, and fashion, and this influence is clearly reflected in the vibrant and lively nature of its products. If you're seeking bold and vibrant shades, look no further than about-face. What sets this brand apart is Halsey's personal journey as a self-taught makeup artist, often responsible for their own makeup in photoshoots and videos. This deeply personal connection makes the brand exceptionally unique and meaningful to Halsey.

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A post shared by about-face beauty by Halsey (@aboutfacebeauty)

Flower Beauty

Another extremely underrated makeup brand for a very popular celebrity. Drew Berrymore, known for her appearance in Charlie's Angels and many other film productions, launched Flower Beauty a decade ago in 2013. When it comes to finding a crease-resistant concealer or a versatile product that enhances your cheeks, lips, and eyes, rest assured that Flower Beauty by Drew Barrymore has got your back.

This brand is known for delivering exceptional value for your money, and its formulas have garnered viral acclaim. The highly coveted favorites, such as the Light Illusion Liquid Foundation, tend to fly off the shelves, so make a beeline to your nearest cosmetics store without delay.

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A post shared by FLOWER Beauty by Drew (@flowerbeauty)

Rose Inc

Rose Inc, an innovative makeup brand, emerged from a dynamic collaboration between Rosie Huntington-Whiteley and the esteemed biotech company Amyris. With a visionary approach, Rose Inc fuses the realms of science, chemistry, and clean beauty, revolutionizing the world of color cosmetics.

Like many of us, Rose HW has spent many years struggling with acne, so everything is non-comedogenic (a product that contains ingredients that won't clog or block the pores on your skin), which is extremely helpful for those who break out easily. From lip cream to highlighter, Rose Inc offers glowy natural products that deliver an amazing look.

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A post shared by Rose Inc (@roseinc)

In the world of beauty, celebrity makeup brands have taken center stage, captivating beauty enthusiasts with their innovative products and star-studded allure. These brands have successfully transcended the realm of fame, earning their place in the makeup industry through exceptional quality, unique formulations, and the stamp of approval from renowned celebrities. From Rosie Huntington-Whiteley's scientific approach to clean beauty with Rose Inc to Drew Barrymore's affordable and versatile Flower Beauty line, these celebrity-driven brands have proven themselves to be worth the hype.

By bridging the gap between glamour and functionality, they have empowered individuals to confidently express their unique beauty. So, whether you're seeking cutting-edge formulas, luxurious textures, or simply the magic touch of your favorite celebrity, these makeup brands are here to delight and inspire, bringing a touch of celebrity allure to your everyday beauty routine. Tell me which celebrity brands were your favorite on the list in the comments!

Williana Serve
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Williana is currently a freshman in college. She likes to learn new things especially involving Law & Advocacy. When she’s not doing schoolwork, she can be found watching TikTok, YouTube, or reading.