Let’s be real: matcha has completely taken over the internet.
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These days, everyone’s obsessed with the earthy green drink — and honestly, I get it. The craze has gotten so real that people (myself included) are ditching $8 coffee runs and making their own matcha at home.
But with so many options flooding your Amazon search, it’s hard to know which powders are actually worth the hype. As someone who’s been making matcha for the past four years, I’ve tried my fair share — and done a deep dive into the best-reviewed, most-recommended picks out there.
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I did the digging, scrolling, and review-sifting so you don’t have to. According to the internet (and by that, I mean thousands of reviews), these are the best matcha powders you can get on Amazon right now.
1. Encha Latte Grade Matcha
Rating: ★★★★☆ (4.4/5 from 8,400+ reviews)
Diet Type: USDA Organic, Vegan
Designed specifically for lattes and smoothies, Encha’s latte-grade matcha is made from the first harvest of organic tea leaves grown in Uji, Japan, a region renowned for producing top-tier matcha. It’s unsweetened, rich in L-Theanine and caffeine, and blends beautifully with milk.
Perfect for:
- Daily homemade matcha lattes
- Smoothies or wellness shots
- Anyone who wants high-quality matcha without the ceremonial price tag
2. Jade Leaf Organic Matcha
Rating: ★★★★☆ (4.5/5 from 98,000+ reviews)
Diet Type: USDA Organic, Gluten-Free
This culinary-grade powder is made from second-harvest leaves grown in Japan, which means it’s perfect for smoothies, lattes, baking, and everyday use. It’s not as vibrant or smooth as ceremonial matcha, but it’s flavorful, versatile, and super accessible.
Perfect for:
- Matcha beginners
- Baking matcha cookies, pancakes, or energy balls
- Affordable daily matcha lattes
3. 365 by Whole Foods Market Organic Matcha Powder
Rating: ★★★★☆ (4.2/5 from 900+ reviews)
Diet Type: USDA Organic, Vegan, Kosher, Gluten-Free
If you're going through matcha fast, this is your best-value bulk buy. The 365 by Whole Foods Market matcha is finely ground from whole green tea leaves and comes in a generous 5-ounce pouch. It’s not as bright or frothy as ceremonial options, but it's earthy, subtle, and super versatile for cooking and baking.
Perfect for:
- Bulk matcha fans
- Vegan and gluten-free diets
- Budget matcha lattes, smoothies, energy bites
4. MATCHABAR Ceremonial Grade Matcha
Rating: ★★★☆☆ (3.6/5 from 50+ reviews)
Diet Type: Vegan, Zero Sugar
Their ceremonial grade powder is sourced from Japan and comes in a sleek 30g tin, ideal for whisk-and-sip moments. It’s pricier per ounce than bulk options, but you're paying for ceremonial grade.
While it’s marketed as ceremonial, the average reviews suggest that taste or quality may vary between batches. If you're a matcha purist, this may not be your favorite, but it's a giftable intro tin or travel-friendly pick.
Perfect for:
- Trendy latte lovers
- Supporting small businesses
- Trying ceremonial-style matcha without a huge commitment
TL;DR: My Top Picks
- Best Overall: Encha Ceremonial Matcha
- Best Budget: Jade Leaf Organic
- Best for Lattes: MATCHABAR or Jade Leaf Latte Mix
