How young is too young to begin using beauty products? The launch of Shay Mitchell’s new brand Rini defies this question by creating skincare suited for children even younger than the “tween” years. This has resulted in a negative uproar where I believe the backlash comes from a misunderstanding of the new company’s purpose.
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The main concern is the idea that this brand is pressuring children into believing they have flaws that need to be tended to through these products. In addition to this, worry grows that children’s skin is not yet mature enough for skincare, and can lead to physical damage.
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Why The Brand Is Misunderstood
The products of this company do not promote the act of changing anything about one’s self. Instead, they create face masks in creative forms. From pandas to unicorns, these face masks only encourage beneficial practices with dermatologist tested ingredients while also incorporating the aspect of childhood whimsy.
This non toxic line has ingredients that are deemed safe for children to use on their skin. Integrating the importance and routine of self-care at the early age this line is designed for can lead to healthy habits that continue for life. This creates a strong sense of self-worth for the future.
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How It Is Made With Children’s Safety In Mind
During the late 2000s to early 2010s, there were many stores specifically catered to children. It is inevitable that some youth will pander their attention to the world of cosmetic products due to the creativity and element of fun that comes with it. Limited Too and Justice are both places that provided appropriate cosmetic merchandise for kids.
For years, everything pertaining to children’s beauty products including face masks and makeup were on the market. Now, places like these are rare, leaving children to go to places like Sephora where their products are not suited for children’s skin at all. Shay Mitchell’s new brand combats this issue by providing a safe space for children who are interested in cosmetics to safely indulge in them. Her products are advertised as being dermatologist tested and made specifically with the safety of children’s skin in mind. Her brand is not promoting harsh products towards children, but rather encouraging children’s interests through healthy habits.
Conclusion
While societal pressures do exist, I find that this brand does not intensify them and instead provides children with an outlet to freely express an interest in skincare. As someone who grew up loving to use makeup as a form of self expression, there were times where I felt embarrassed of my fascination. I faced scrutiny from others for enjoying the art of makeup, and I never want anyone else to feel discouraged from something that is completely safe.
Children should never be shamed for what intrigues them if it is harmless. As long as this brand remains focused on self-care and does not promote changing physical features, then it can install postive views toward's hygene and skin health. Rini provides an outlet for those who want to safely partake in skincare even at a young age, therefore, pessimistic attention should not be directed toward Shay Mitchell or her new brand, and rather be refocused to continuing the promotion of healthy habits, and lessening the negativity toward harmless activities.
